Introduction
All Schools Expo is a major event that connects schools, students, and parents to explore educational opportunities. They approached us to create a comprehensive brand identity, a functional website, and promotional materials to elevate their presence and increase participation in the event.
Brand kit and website devel0pment
Project Scope
We were responsible for:
- Brand Kit Development: Establishing a recognizable and appealing brand identity.
- Website Development: Designing and building a responsive website to provide event details and facilitate registration.
- Poster and Flyer Design: Creating promotional materials to advertise the event across multiple platforms.
”The branding, website, and promotional materials have made a significant impact on our event’s success. The cohesive design and user-friendly website have helped us attract more participants and create a stronger presence in the education sector.
— Newton Khamasi, CEO of All Schools Expo
Design Process
We worked to create a vibrant and engaging visual identity that resonated with students, parents, and educational institutions.
- Brand Kit: We developed a dynamic logo, a vibrant color palette, and typography that was both welcoming and professional. The brand elements were applied to all marketing and digital assets to maintain consistency.
- Website Development: The website allschoolsexpo.co.ke was designed to be user-friendly, providing easy access to event information, school profiles, and registration forms. The responsive design ensured a seamless experience on all devices.
- Poster and Flyer Design: The posters and flyers were designed to be eye-catching and informative, effectively promoting the event and driving participation through both online and offline channels.
- Merchandise Design: We created branded merchandise including T-shirts, notebooks, and bags, featuring the logo and color scheme. These items were designed to enhance brand recognition during and after the event.
Impact
The new brand kit, website, promotional materials, and branded merchandise significantly increased the visibility of All Schools Expo. The cohesive branding across digital, print, and physical merchandise helped drive registrations and boosted the overall presence of the event. The merchandise was well-received by attendees and helped reinforce the event’s identity.
